Farewell to the visionary of the digital age - The great successes of Steve Jobs
More than one Einstein, Edison modern one
Apple co-founder invented nothing relevant, but has created attractive and easy to use - The Mac, iPod or iPhone have revolutionized computing, and mobile music.
The death of Steve Jobs has had media coverage that only the great characters of the story or the assassinations deserve. The countless hagiographies tell these days betray his career that the co-founder of Apple was the key character of technological progress in the last thirty years. A conclusion that helps the tone of reverence that accompanies chronic testimony and following his death, and become a kind of secular saint awaiting beatification by addicted to their devices.
Despite the media frenzy, Jobs did not invent anything relevant really. Not designed the first PC, the iPod was not the first MP3 music player, or the iPhone was the first mobile phone with touch screen. Companies like IBM, Microsoft, Creative or HTC is ahead. But none of them had, even remotely, the driver's vision to bring together the different Apple technological advances and pack them in housings magic to create machines easy and intuitive to use.
Perhaps one of the most impressive achievements of Jobs and Apple's partners to be summarizing the first to banish the instruction manuals for their equipment. Neither brought the iPhone and of course the iPhone. It may seem like a story but the fact that when someone opens the box with your device does not have to spend hours reading an almost unintelligible tome is a huge leap in the popularization of technology.
Ease of use has always been accompanied by an ally becomes unbeatable in the magic of Apple machines: design. The gadget of the brand of apple were the first colored, rounded and become attractive to the eye and touch. This is what the marketing expert Donald Norman, who was vice president of Apple's Advanced Technology, called "emotional design".
Perhaps one of the most impressive achievements of Jobs and Apple's partners to be summarizing the first to banish the instruction manuals for their equipment. Neither brought the iPhone and of course the iPhone. It may seem like a story but the fact that when someone opens the box with your device does not have to spend hours reading an almost unintelligible tome is a huge leap in the popularization of technology.
Ease of use has always been accompanied by an ally becomes unbeatable in the magic of Apple machines: design. The gadget of the brand of apple were the first colored, rounded and become attractive to the eye and touch. This is what the marketing expert Donald Norman, who was vice president of Apple's Advanced Technology, called "emotional design".
We do not buy an item only by its usefulness or reliability technique but by appearance, by the feelings aroused in us, and aesthetic communion with our thinking. Apple addicts will not ever change your iPhone or your iPhone for a Samsung, LG or HTC one as much as you can not play video (flash format), has no USB connection or the price is very high. Apple's closed universe has these problems. If you buy a device you have to stay with the whole lot: hardware, software and applications. Stalwarts are willing to pay the toll in exchange for an aura of distinction cool pose.
That closure has not prevented Apple break the mold and revolutionize the technological world. In computing, Mac showed that computers could also be in the living room and not only in vast and inhospitable offices. It took eight years to find the formula, from the Apple I, which looked like a robotic typewriter, to the Apple II, which took the form of a computer, and served as a source of income, until the first Macintosh in 1984. The user, at last, relieved of command learned a lot of memory. To act with his team enough to click on some icons and some folders with a curious invention: the mouse.
But the Mac has always been a minority computer. His fervent supporters belonged to niche markets such as graphic designers, advertising executives and would not stop to remind the millions of computer users with the system running Windows, the Mac will not crash or virus infected. The popularity he would hand the Apple iPod. In 2001, he presented this digital audio player forever banish the old walkman cassette, something other manufacturers like Creative players pioneers had failed. The iPod would be tiny (nano) and then with video touch (Touch). And even today, when almost all phones offer all its services are still selling. More than 150 million.
Six years later, lead to the same earthquake Jobs in Mobile with the iPhone. I had no video camera, no MMS sending, among other shortcomings. But had a stunning touch screen. It was the first that equipped with a mobile. But none had the magic with which pinch to enlarge or reduce photographs or web pages at will. Born smart phones (smartphone). Apple, now in its fifth version, has sold over 120 million since 2007.
The last to arrive, but no less revolutionary, has been the iPad. For some time manufacturers were thinking of an alternate display, or as big as the laptop or as small as cell phones. Apple again jumped. Maybe for now only used to read the paper in the bathroom or hanging out in the airport. But it has become imperative.
Jobs was not a great inventor, but everything he touched made him popular and marketable, with its superstores digital (iTunes and Apple Store). His figure is closer to that of Edison, the inventor of the phonograph or the bulb, than of a scientific genius like Einstein.
The overreaction by his death, his image of Pope evangelizing technology on the Eden of the stuff Apple has enlarged her figure. The time to leave your memory in its proper term. But as I said a comment on Twitter. "Do not forget that in the end Newton fell on him an apple, not an iPhone."
Source:elpais.com
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